Randox at Revival
A pop of colour at Goodwood Revival in 2022 for Randox.
10% of all passing guests stepped inside the activation.
-
Intertwining a brand that started in the 1980’s to guests attending a festival themed in the 1960’s.
-
This year we went to the max on our design and conceptualisation with this Randox activation. A captivating stand that popped with colour and also contained a photobooth inside, that naturally drew people into the experience.
-
30,400 total passive viewers
3120 total engaged guests
160 total returning engaged guests
Heat Mapping The Space
With two sensors running over the course of the weekend, this heat mapped data shows the real ROI from an experiential perspective.
One positioned outside to capture passing guests, one positioned inside to capture engaged users, the combined data shows the enjoyment and interest from guests, without having to ask for it.
5m 12s average time spent within activation
160 engaged returned guests
