KDDI: Future Retail
Global Connectivity, Reimagined.
Working in close partnership with VOJ, we designed and delivered a visually stunning, interactive, and high-impact experience for KDDI at MWC Barcelona 2025. This was more than just a stand. It was an immersive brand experience that successfully merged technology, storytelling, and strategic design to position KDDI as a global leader in telecommunications and innovation.
The Challenge:VOJ, needed to deliver a highly engaging experience for KDDI at MWC Barcelona 2025, reinforcing their global presence while staying true to their brand identity.
The Idea:Focussing on the theme of how AI is woven into the daily lives of many, we wanted to bring this to life with a highly interactive series of activations that immersed guests deeper into story.
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The Solution:Rather than simply replicating KDDI’s presence from the previous year, we worked alongside VOJ and their team to develop an interactive stand experience that showcased KDDI’s industry leadership in AI technology.
The 20 x 18m stand was designed to blend cutting-edge digital content, interactive engagement zones, and striking visual design, ensuring that KDDI stood out in a crowded and competitive space. The result was a perfectly executed fusion of storytelling, technology, and strategic design, all while keeping the execution aligned with VOJ’s vision and KDDI’s global objectives.
Innovation Beyond Borders
Impact
11,836 visitors
12% of all event audience visited KDDI stand
3,366 engaged visitors
12 minutes average dwell time
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