The Challenge:Create an iconic, unforgettable experience for eBay’s inaugural trip to Goodwood Festival of Speed.
The Idea:There’s a joy to sourcing car parts and doing it yourself. Beyond saving money, the journey itself is hugely satisfying.
That’s the opportunity we saw in bringing ‘DIY Spirit’ to life, creating a live version of eBay that visitors could jump inside.
The Solution:Our eBay recreation turned DIY into joy, advancing brand perceptions to a 'satisfactional' level.
Embracing a creative "DIY Spirit" theme, we offered diverse activities, including live talks, DIY demos, and expert advice, all wrapped in brand education. The eBay stand had content for all, even a play area for less enthusiastic family members.
eBay’s inaugural presence at Goodwood Festival of Speed was consciously different to other stands, demystifying DIY with playful, entertaining opportunities for visitors to learn and realise their personal goals.
Beyond the brief
We created a strongly linked thread of content that fused experience and entertainment to flex personal empowerment through DIY.
We meticulously wove experience into the heart of the activation, working with influencers to bring the environment to life with connection.
Impact
Finalist - Best Open Air Experience at The Drum Awards
Finalist - Best Live Event at Race Media Awards
80,500 total stand users
21,000 engaged fans
9 minutes average dwell time
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