eBay Garage

Celebrating DIY spirit

WINNER: Best Live Event 2024 at Race Media Awards

Positioning eBay parts and motors as the essential support service for every passion project, we created the ultimate walk-in, 3D website for eBay’s community of car tinkerers and enthusiasts.

A sustainable heaven for petrolheads, revved to the max with auto influencers, curated content, panel talks, guidance and help, showcasing eBay’s unrivalled parts inventory with its own, on-brand classic car parts museum.

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The Challenge:

Create an iconic, unforgettable experience for eBay’s inaugural trip to Goodwood Festival of Speed.

The Idea:

There’s a joy to sourcing car parts and doing it yourself. Beyond saving money, the journey itself is hugely satisfying.

That’s the opportunity we saw in bringing ‘DIY Spirit’ to life, creating a live version of eBay that visitors could jump inside.

The Solution:

Our eBay recreation turned DIY into joy, advancing brand perceptions to a 'satisfactional' level.

Embracing a creative "DIY Spirit" theme, we offered diverse activities, including live talks, DIY demos, and expert advice, all wrapped in brand education. The eBay stand had content for all, even a play area for less enthusiastic family members.