The Colgate Shopper Experience
Putting the smile back on the shelf
Colgate hosted a B2B event in London, bringing together their sales and marketing teams with the buying teams from top UK retailers, to pitch for a best in class launch, elevated execution at fixture and big picture thinking to ensure category and brand growth.
The Challenge:Colgate wanted to create an experience that directly excited and engaged trade customers with Colgate’s biggest consumer Innovation in a meaningful way.
The Idea:We transformed a London space to create a unique pitch experience to Colgate’s trade customers.
The Solution:We elevated the traditional presentation format by designing five dynamic experience areas that shifted the focus from routine discussions to an engaging and immersive experience.
This approach reinforces Colgate’s leadership in the Oral Healthcare category with a memorable and impactful session.
Testimonial
‘100% would be my recommendation to go to Collaborate. Everyone was raving about the event, it set the standard of how we show up externally’
Germaine Biles, Strategic Head of Category Development
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