The Norton Experience

A motorcycle experience that revved up the fans

Creating an immersive space to celebrate the artistry of motorcycle design and the relentless pursuit of perfection by Norton.

Honouring the quality and craftmanship of Norton Motorcycles through core customer experience moments. 

The Challenge:

Elevate Norton at Festival of Speed presenting a space that mirrors the innovation and mastery of this renowned brand.

Guests discussing Norton motorcycles at activation event 
The Idea:

Give space to the brand story to enhance the bikes themselves.

Norton employee helping customer 
The Solution:

A window into the world of technology, innovation and craftmanship giving the audience vision of their passion to deliver beyond expectations with each bike that leaves their state of the art facilities.

An activation blending craftsmanship, heritage, and modern driving with engaging, iconic British flair.

Guests walking around Norton Experience at Festival of Speed
Two men talking in front of Norton sign
Man on the Norton driver perspective experience
Two men sitting down and talking
Man sitting on Norton Motorcycle
Two people looking at Norton Motorcycle in the Norton experiential activation
Two men looking at Norton merchandise
Norton Motorcycles activation at Festival of Speed
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