The eBay Experience

Making Car Maintenance a Smooth Ride

Building on last year’s popular debut of the colourful eBay Garage, we’ve evolved the creative theme to design a truly interactive drive-thru experience.

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The Challenge:

Overcoming the second album syndrome. eBay’s return to the Festival of Speed this year needed to be bigger, bolder, and braver.

The Idea:

Increase experiential activations and touchpoints across the entire activation, making it feel like one cohesive experience.

The Solution:

The activation was designed to ramp up enthusiasm for the DIY car crew, with a host of hands-on activities to engage, enthral and educate the whole family, underlining how eBay makes it easy to pimp up your own car – whatever your level of expertise.