The eBay Experience
Making Car Maintenance a Smooth Ride
Building on last year’s popular debut of the colourful eBay Garage, we’ve evolved the creative theme to design a truly interactive drive-thru experience.
The Challenge:
Overcoming the second album syndrome. eBay’s return to the Festival of Speed this year needed to be bigger, bolder, and braver.
The Idea:
Increase experiential activations and touchpoints across the entire activation, making it feel like one cohesive experience.
The Solution:
The activation was designed to ramp up enthusiasm for the DIY car crew, with a host of hands-on activities to engage, enthral and educate the whole family, underlining how eBay makes it easy to pimp up your own car – whatever your level of expertise.
Revving up excitement for the DIY community
The Drive-Thru Fly-Through
The eBay experience stood proudly at the centre of Festival of Speed, giving hobbyists a truly unique opportunity.