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The eBay Experience

Making Car Maintenance a Smooth Ride

Building on last year’s popular debut of the colourful eBay Garage, we’ve evolved the creative theme to design a truly interactive drive-thru experience.

The Challenge:

Overcoming the second album syndrome. eBay’s return to the Festival of Speed this year needed to be bigger, bolder, and braver.

The Idea:

Increase experiential activations and touchpoints across the entire activation, making it feel like one cohesive experience.

The Solution:

The activation was designed to ramp up enthusiasm for the DIY car crew, with a host of hands-on activities to engage, enthral and educate the whole family, underlining how eBay makes it easy to pimp up your own car – whatever your level of expertise.   

Revving up excitement for the DIY community

The Drive-Thru Fly-Through

The eBay experience stood proudly at the centre of Festival of Speed, giving hobbyists a truly unique opportunity.

EBAY: A Home for Hobbyists

RANDOX: Humans, Hounds & Healthcare