Swift at The Caravan & Motorhome Show

Bringing RV lifestyle to life

Deepening customer engagement was the key to Swift’s best-ever performance at the NEC.

Far from simply being there at the show, the Swift stand transported prospects to all the emotional possibilities a Swift motorhome allows, bringing the brand promise to life in ways far more dramatic and impactful than our client had imagined possible.

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The Challenge:

Surpass sales target of 700 vehicles for the event and digitise the consumer experience.

The Idea:

“How do you create a deeper level of engagement between a brand and its fans?”

Bring the experience to life across every sense.

Our creative insight transformed Swift’s Caravan & Motorhome Show presence into thousands of powerful customer engagement moments, unpacking their recreational vehicle proposition into experiences that prospects could feel, touch and taste.

The Solution:

Our 4,000sqm space set new standards in experiential display for the motorhome industry.

Using multiple activation areas, we focused on bringing to life all the feelings of luxury and freedom that come with a Swift getaway.

From virtual reality, to chef experiences, to framing vehicles with real-world simulations, every feature of the event was designed to take prospects to the feeling of owning their own Swift motorhome.

Beyond the brief

We pioneered an archway design encompassing Swift content to make their two stand spaces feel like one.

We took a kitchen set up from one of their best-selling motorhomes and created a chef experience for VIP guests to sign up too.

Impact

Highly Commended - Best Exhibition at Campaign Awards

Best performing year to date

58,000 total stand users

73% engaged fans

14 minutes average dwell time