Roger Dubuis Hospitality
A world-famous celebration of car culture meets Hyper Horology’s ™ finest.
(The one to watch, quite literally)
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Design and build two hosting spaces for global luxury watch brand Roger Dubuis, the new official timekeepers, at Goodwood’s Festival of Speed that would thrill guests, drive engagement, and build awareness with new fans.
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Design and deliver a space that accentuates Roger Dubuis’ status as a no-holds-barred, hyper luxury watch brand.
With an exceptionally high spec of finish, alongside an eminently-talented internal design team, Collaborate took Roger Dubuis’ vision and delivered a show-stopping space that turned heads.
By applying Roger Dubuis’ bold colour palette, together with their distinctive watch designs, each section of the activation was crafted to accentuate the brand’s formidable level of attention to detail.
With custom-milled oversized watch faces, tactile wall finishes, and a secret VVIP garden, each section was hand-finished to deliver the ultimate in luxury.
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5 luxury watches sold over the course of the weekend, hitting the target the brand had aimed for at their first ever visit to the festival
Strive for perfection.
For a brand who set themselves apart through craftsmanship, materiality and finish are of utmost importance. Collaborate worked tirelessly to ensure every detail was finished to the highest spec – underlining Roger Dubuis’ commitment to perfection.
