Randox Revival
2021
Immersive theatrical recreation of one of history’s biggest moments - discovering DNA and life as we know it.
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1945-1960s era activation with a brand that didn’t exist until 1982.
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Custom-built staging area enabling eight actors to immerse passers-by in recreating the famous radio interview during which the discovery of DNA was announced.
Unique script, cast, crew, and props used to enhance, and engage, the experience further.
Heat map of the area in which the show takes place to bench-mark against ROI objectives.
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11,830 total visitors.
980 returned guests.
10% of passers-by stepped into the story and watched the show.
