Football Fan Zone
A Place to Play
A series of activations that showcased a sneak peek into the city of Qiddiya and all the incredible things that will be coming, from football to golf to theme parks, the Fanzone showcased Qiddiya as a place to play.
Brought to life for Rise Agency, in Saudi Arabia.
The Challenge:Enhance the Al-Awwal match-day experience with the spirit of Qiddiya.
The Idea:Showcase the prominence of Qiddiya through an engaging fan zone experience that builds on the excitement from captivated football fans.
The Solution:A delivered fan zone with key activation areas, each bringing a different theme of Qiddiya to life.
Super Kick and Foot Golf added energy and excitement with engaging activities. Super Kick challenged attendees to kick the ball as fast as they could, while Foot Golf tested precision and fun. A popcorn stand kept everyone fueled, face painting added color, and a large screen drew in crowds. A photo moment offered keepsakes, complemented by merch giveaways to make the day extra special.
Impact
Over 5,000 fans engaged
1 in 5 total stadium attendees visited
AUDI: Unleashed in Saudi
RANDOX: Humans, Hounds & Healthcare