Audi in KSA
Unleashing Audi, in Saudi.
Orchestrating a content suite of imagery and videos unveiling Audi’s E-tron range with authority in Saudi Arabia, igniting the introduction of Audi’s EV selection into KSA.
The Challenge:
Firmly establish Audi in Saudi Arabia.
The Idea:
Use the stunning landscape of Saudi Arabia to deliver thousands of content assets that showcase the brand, in the landscape.
The Solution:
Take to the iconic Al Ula to shoot world renowned desert scapes, and local landmarks including the Banyan Tree resort and the mesmerising Maraya Concert Hall, which boasts the title of the largest mirrored building in the world.
Saudi's iconic backdrop, authentic local team, merged with our flair, delivered.
Chasing The Sun
Hunting light through desert challenges, the team captured magic moments, achieving the mission.
Beyond the brief
Crafted a transformative montage of motion videos, unveiling creative possibilities that sat outside of the original brief.