Octopus Energy
Breathing Fresh Air into Renewable Energy
An innovative festival experience that immersed local communities in the realities and benefits of living near wind turbines, enhancing their understanding and appreciation of renewable energy.
The Challenge:Captivate festival-goers and showcase the positive impact of wind energy on communities and the environment.
The Idea:Creatively weave the story of wind turbines into engaging activities that encourage new sign-ups, featuring an interactive kids' zone that set out to build green awareness into the next generation.
The Solution:Four dynamic activations, including a unique human-powered wind turbine hamster wheel, offered hands-on learning and fun.
A human powered green experience that blew away the competition.
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