JD x NIKE RETAIL CONFERENCE
Bringing to life ‘The Nike Way’.
An experiential activation allowing Nike and JD to share, discover and celebrate together.
The event took JD retail leaders on an interactive journey through a transformative Nike space, blending both brands seamlessly, showcasing Nike's 2025 product offering through innovative storytelling in JD's tone of voice, and delivering an engaging end-to-end experience that amplified excitement and reinforced brand affinity.
The Challenge:Design an engaging JD x Nike brand experience, highlighting key topics, fostering networking, and showcasing innovation and design.
The Idea:"Win Together" brings speed and style together, showcasing key Nike Air products in a 360-degree experience that celebrates JD racing ahead with inspiration, entertainment, and the hottest drops.
The Solution:The "Win Together" concept came to life through bold design and seamless execution, blending product, entertainment, and branding into a high-energy experience.
Striking external projections set the tone on arrival. While inside, a 5x5m video wall and celebrity DJ sets brought the main room to life.
Custom spaces showcased Nike's Air Max 95 and the new Air Max DN, paired with interactive elements like an oversized table football and a DJ booth for guest-created beats.
Branded catering from Wingstop and Wholesome Junkies kept energy high, delivering a seamless fusion of innovation, style, and immersive storytelling.
An experiential event with so much sole.
TESTIMONIAL
"Collaborate truly understood the challenge and delivered an experience that not only celebrated the JD x Nike partnership but also inspired our senior team.”
Frankie Matthews, Brand Activation Manager.
Impact
Over 300 engaged senior leaders within JD
16 countries in attendance
Key note delivery from Nike Marketing Manger, Pietro Licini
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