Honqi at Festival of Speed

Chinese culture meets cutting-edge tech

A debut for this landmark Chinese brand, Collaborate is educating a new audience on the luxury Hongqi brand, using Goodwood as the perfect platform to launch into Europe.

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The Challenge:

Unleash a Chinese automotive brand with a striking launch at the UK’s largest automotive event.

The Idea:

Create an experience that reflects the luxury and exclusivity of this exquisite automotive brand.

The Solution:

A beautiful open-air activation showcasing a portfolio of five precision-designed vehicles, ranging from classic combustion engines to the all-new EV, the E-HS9.