The Hispano Suiza Experience

A supercar experience for everyone

An electrifying dynamic launch of one of the most exclusive super cars on planet earth.

This year we took Hispano Suiza far beyond a standard car display, bringing the brand to life through luxury experience.

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The Challenge:

Create a dynamic debut of the Carmen Sagrera for a global audience.

The Idea:

Use Hispano’s creative red thread to connect an uber-luxurious brand to the engaged audience at the world’s biggest car festival.

The Solution:

A literal creative ‘red thread’ of sound, fabric and light weaves through the stand, leading the audience to the magnificent Carmen Sagrera, enjoying its dynamic reveal at Goodwood.

Spanish elegance hits the fast lane.

An Experience

Standing proud within the most luxurious part of the Goodwood site, The Supercar Paddock, the Hispano Experience was one not to be missed.

Beyond the brief

As well as an experiential activation, we created a series of content pieces with Hispano. Turning the four day festival into a campaign to fill their calendar.

Impact

27,833 total visitors

14,301 engaged fans

14 minutes average dwell time