Goodwood Three Friday Nights

Keeping the vibe

With the day’s racing done and the night not yet begun, we defined Goodwood’s sundowner moment with sparkles, sequins and plenty of soul.

Flanked by choreographed dances from Pacha’s performers, our 360-degree DJ booth invited engagement and built anticipation, switching up the festival’s gears from MPH to RPM.

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The Challenge:

Increase dwell time between the racing ending and the start of the main DJ event at Goodwood.

The Idea:

We flipped horse-racing energy into dancefloor delight. Music and joyful engagement allowed us to build evening anticipation and create unbordered definition to an open moment.

The Solution:

Our 360-degree DJ booth served as an O-shaped epicentre of good vibes, seamlessly relocating guests for the evening’s entertainment yet to come.

Sometimes, the job isn’t to take over; just set the tone and switch up the vibe. With creativity and insight, we can do a lot with a little.

Beyond the brief

An elegant and joyful way to move thousands of visitors from one place to another, shifting the festival’s entire centre of gravity without the need for signage or public announcements.

Not defined to a single spot, our choreographed dancers blended the traditional dance space with the passageways throughout this renowned horse racing festival.