EVECC European Conference
Monetising your conference
A sold-out digital marketing campaign and a global live streamed conference.
Enabling our client to transform the potential of their annual conference event into a full realisation of their content’s true value – driving sign-ups, monetising, digitising and globalising.
The Challenge:Sell out the show earlier than the previous year whilst adding a new virtual live stream element to help reach a wider global audience.
The Idea:We realised that, by segmenting and deploying our client’s audience data with intentional purpose, we could transform the potential of their annual conference event into audience growth and measurable ROI.
The Solution:We started off by segmenting the client’s audience into four key personas, creating individuated digital marketing campaigns for each.
We then flew out our virtual live streaming experts to Portugal to work alongside their crew, maximise local impact and audience relevance.
Analysing audience feedback allowed us to craft tailored responses, demonstrating affinity to individual needs, increasing registrations, referrals and overall commitment to the event.
A sold out event with global reach.
Curating a Community
This renowned veterinary conference transformed from a traditional local stage to a worldwide presence in a single weekend.
Beyond the brief
A strategic approach to the marketing element of this brief allowed us to build out 4 key personas and build a successful advertising campaign around each one.
Utilising local roots of talent, we maximised the global reach of the client’s livestream
Impact
Early bird sell out of show
Increase of 2 extra average sign ups per day
Livestream to 30+ countries
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