The Summer of Sport: Experiential Lessons
How can brands learn from a season of exceptional experiential marketing?
As a nation, we collectively held our breath in June as the last few seconds of added time ticked away at the Euros final. Alas, the final whistle was blown and the hope that started to creep into our minds quickly dissipated - replaced with the familiar sinking feeling of disappointment. We all knew it wasn’t coming home. But we hoped.