Do brands need to do more for mental health?
The Bite asked industry leaders how to navigate the pitfalls of social media, one of marketing’s most powerful tools
It really goes without saying that we should all take the growing signs seriously both personally and professionally. We’ve always believed that brands should only be active in areas where they have true permission or reason to belong – there are few things more jarring than seeing a brand inappropriately piggy-back onto a cause whether that’s green-washing, pink-washing or Kendal Jenner’s infamous carbonated world peace initiative.