Reactions to the IPA Bellwether Report for Q2 2024
Chris Ambidge, Commercial Director
It’s always good to see a positive continued growth headline. And even better to see continued brand investment in events and experiential.
Marketers are looking to win in the “attention economy” and realising the value of a 15-minute dwell time vs. a three-second doom scroll, bringing new and existing customers to IRL experiences, dripping in brand quality, emotion, innovation, and intrigue .