Aston Martin Valhalla Confidential Viewing
2021
Creating a serene sense of wonder, in the middle of the madness.
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Give VIP guests a unique opportunity to view the new Aston Martin Valhalla.
Create a peaceful and quiet experience tucked away from the noise of Goodwood’s Festival of Speed.
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We utilised a section of the Goodwood circuit that had never been used for brand activations previously, Foxes Gate.
Minimalist styling belied the complexity of the site conditions. The visitor experienced a luxury architectural space with beautiful modern graphics which led them to a stunning light controlled reveal.
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Aston Martin’s guests were being looked after in the prime hospitality suite, also designed and built by Collaborate. Small groups went from luxury to serenity and could experience this engineering masterclass in a truly unique way.
