Swift Monza Showcase

Bringing the adventure into the exhibition.

Swift’s most successful ever February show.

This 1200 square foot stand took pride of place at the 2023 Caravan, Camping and Motorhome show.

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The Challenge:

Create a dynamic exhibition stand that used all of the winning elements from the brands 2022 October show.

The Idea:

Bring a sense of adventure in style, colour, technology, and vibe.

The Solution:

A 360 ‘always on’ design, matched with aesthetically pleasing exteriors and production techniques that made it feel as though you were stepping onto the stand, not just stumbling upon it.

A sensory exploration that expanded past the traditional automotive experience.

Old school industry x New school mindset

We flipped the script on this traditional automotive exhibition, bringing the experience to the attendee and taking them on a journey through Swift’s products in a completely new way.