KDDI at Mobile World Congress
Enhancing the power to connect
In partnership with VLMY&R Japan, we transformed an expansive exhibition space for KDDI into a testament to the transformative power of connectivity.
With no shortage of technology on display, this immersive environment invited visitors to explore the future where convenience, entertainment, and innovation intersect, all underpinned by KDDI's pioneering network foundation.
The Challenge:Build awareness of Japanese telecoms giant, KDDI at Mobile World Congress through an impactful stand design.
The Idea:Bring to life everyday situations which are improved through the power of data. Both on a local and global level.
The Solution:A stand where every touchpoint merged the physical and digital world.
From a giant LED globe to a purpose-built connected car, every detail of the stand was designed to demonstrate how data is enabling and transforming our everyday lives for the better.
Blurring the lines between physical and digital.
Beyond the brief
Our team embodied a holistic support system that allowed KDDI to transcend daily logistics and immerse fully in achieving their visionary business objectives during the event.
The central 3D animated connected car demonstrated convenience and entertainment opportunities of a strong network foundation
Impact
11 min+ total dwell time
5 min engaged time
22,387 fan visits
34% conversion rate
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