Boots Bootiques
Insta-worthy pop-up Bootiques that redefined Christmas gifting.
A Cannes Lions Award Winning activation that spanned the bredth of the UK.
Bringing Boots Christmas campaign ‘gift it like you get them’ campaign to life with an IRL experience that touched on each sense, transporting guests deep into the magic of Christmas.
The Challenge:Bring to life three unique and challenging concepts through experiential production – LOVE, SLEEP and TWEEN.
The Idea:Utilise a mixture of stunning design, creative build, and live actors to truly immerse shoppers in the Boots experience.
The Solution:Three bespoke concepts, all in challenging logistical areas – retail space, shopping mall and a public street.
Each activation needed it’s own direction, look, feel and vibe.
A sensory experience that transcended age, culture, and expectation.
Beyond the brief
To creatively bring each activation to life, we purposefully transformed three completely unique locations, each bringing their own sense of wonder.
Each location involved both an indoor & outdoor element, meaning guests were transported by ‘stepping inside’ each activation, adding to the purpose of the experience.
Impact
Silver - Cannes Lion Award
EBAY: A Home for Hobbyists
RANDOX: Humans, Hounds & Healthcare