Will Mutter’s Journey from Building Sofa Forts to Branded Experiences

 

The senior experience designer at experiential agency Collaborate Global speaks to LBB’s Zara Naseer about a passion for design that’s snowballed ever since childhood

Building sofa cushion forts and staging garden treasure hunts, Will Mutter was into experience design even as a child; his current role as Collaborate Global’s senior experience designer is the conclusion of three decades of developing that passion.

 
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Collaborating for Impact: Why Automakers Need Experiential Experts 

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How Humour Supercharges Experiential Marketing