How Humour Supercharges Experiential Marketing
Martin Severs, head of strategy and Stuart Parker, head of innovation, Collaborate, on how humour is playing a big part in holiday marketing 2024
The Christmas season is here and along with it, a much-needed dollop of joy.
We all need a bit of light relief at the end of a gruelling year. So, it’s no surprise to see humour playing a big part in holiday marketing 2024.