Festival of Speed - Experience Our Experiences

Welcome to Collaborate: Igniting Brand Experiences.

Hopefully you know by now, as your favourite brand activation agency, we specialise in crafting unforgettable events and activations.

Nowhere highlights that more that Goodwood’s Festival of Speed.  

With an automotive backdrop, this quintessential British festival brings in over 220,000 guests for its four days of food, fast cars and ferocious motorsport.

Dive into our array of experiences: 10 activations for 6 brands, across 1 long weekend.

Festival of Speed 2023

Hyundai

The world tuned in, as the IONIQ 5 N showed up.

The biggest debut at Goodwood this year, featuring the only triple-decker stand with an inner ’core’.

With over 100,000 guests experiencing the space, and average dwell time of 14 minutes, it rewrote the rulebook.

Hyundai’s debut appearance at Festival of Speed.

eBay

Creating a sustainable & captivating experience for this iconic brand’s first time at Festival of Speed.

A nose-to-tail creative delivery for Collaborate, creating not only the space itself, but working with talent such as Becky Evans and Ortis Deley to maximise the impact of this activation.

With over 80,000 visitors and an average dwell time of 10 minutes, it was a fantastic year one for this exceptional brand.

Voucher Code:

NAAQ98XT2DBMCXRC

Randox

When you’re sponsoring the ‘Future Lab’ arena, you have to live up to the brief.

Our goal was to make the science feel human – bringing Randox Health’s diagnostic machine to life through a hands-on immersive experience that drove sales, and encouraged education through play.

The first time a single curved screen this size had been used in the UK.

Voucher Code:
NAAQ9L53VJ7F67Y6

Through The Years

We are lucky to work with a multitude of revered brands year-on-year.

Explore our 2022 to 2023 activation changes below.

At Collaborate, we are passionate about fuelling the drive for extraordinary automotive brand experiences.

Your Voucher Codes:

NAAQ94ZYU58J4569

NAAQ9HYVNWBSC7TH

Reach out, if you want to discuss your next brand activation.