Turning up the heat on the Middle Eastern experience market: Collaborate Global’s latest expansion
The Press Release
Leading Experiential Agency sets sights on new market, new Middle Eastern offering based from Riyadh KSA, reinforcing their commitment to global reach with local roots.
Chichester, 26th June 2023 – Collaborate Global Ltd, a renowned experiential agency at the forefront of the marketing industry, proudly announces the grand opening of its latest regional HQ office in Saudi Arabia. This strategic move represents the agency's third global office, joining its existing locations in the United Kingdom and South Africa. With this expansion, Collaborate Global aims to strengthen its presence in the Middle East, further embracing its core philosophy of global reach with local roots and strengthening its EMEA offering to existing client base.
With an exceptional track record of success and exponential growth, Collaborate Global has witnessed unprecedented achievements over the past 12 months. The agency's UK operation has experienced a remarkable doubling of revenue and a quadrupling of team size, establishing its prominent position in the global market. Building upon this momentum, Collaborate Global, led by agency owner, Ben McMahon, is prepared to captivate the vibrant Middle Eastern market with its unparalleled expertise and innovative approach.
As part of this ambitious expansion, McMahon and new venture partner, Carol Hopkins, have meticulously assembled a team of seasoned professionals. With Carol's extensive in-market credentials, they are working with local and global talent, driven by extensive knowledge and passion for delivering experiences. Joining the Collaborate Global family as General Manager - ME, is Emily Foreman, a renowned industry veteran who brings a wealth of experience in international event operations. Her invaluable insights and exceptional leadership working with global brands such as Royal Caribbean and fresh from the F1 circuit, Foreman, based in Riyadh, is poised to play a pivotal role in shaping the agency's regional success.
"We are thrilled to announce the opening of our Middle Eastern HQ in Saudi Arabia," said Ben McMahon, the visionary force behind Collaborate Global. "This expansion not only demonstrates our commitment to broadening our global footprint but also reflects our dedication to connecting with local audiences on a profound level. We firmly believe in the power of experiential marketing to transform brands and create lasting connections, and we are eager to bring this expertise to the region."
Collaborate Global's expansion into the Middle East promises an exciting new chapter for the agency. By combining their global perspective with an understanding of local culture and preferences, Collaborate Global is poised to make a profound impact on the marketing landscape of the region.
About Collaborate Global:
Collaborate Global is a leading experiential agency renowned for its transformative marketing solutions. With offices in the United Kingdom, South Africa, and now Saudi Arabia, the agency specialises in creating immersive brand experiences that engage and captivate audiences. Collaborate Global's unrivalled expertise, coupled with their commitment to delivering exceptional results, has solidified their position as a trailblazer within the marketing industry.
For media inquiries, please contact:
Emily Foreman
General Manager – Collaborate Middle East
emily@collaborateglobal.com
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