AstraZeneca at ERS

POSITIONING AZ AS AN INSPIRING SCIENTIFIC LEADER PROVIDING A “CONTINUUM OF CARE” 

Following on from the wildy successful Imaginarium at ERS we developed a new booth based around community. 

We created three journeys to provide a framework for customer engagement and understanding. The Continuum of Care, a patient-centric journey through symptom severity and a delegate journey from pipeline to product. 

We employed digital rivers on the booth floors to guide visitors through the experiences which included information exchange, living lung installations, VR experiences and hospitality spaces.