AstraZeneca at EAACI

ANAMORPHIC STAND DESIGN 

Serious subject matter was given a playful twist for this stand at the European Academy of Allergy and Clinical Immunology Congress. 

To offer the delegates a new perspective of AstraZeneca’s pipeline we created the booth and its artwork as an anamorphic visual trick. Viewed from the approach point, the booth offered a clear view of the science. 

Delegates on the stand experienced an odd but interesting visual effect. It was quite arresting in reality and very shareable.