Aston Martin Roadshow
Captivatingly Iconic
An elite run of eight super-exclusive VIP shows, launching Aston Martin’s new beast, the DB12.
Our cultivated audience experienced this exquisite brand’s newest feat of engineering in a presentation worthy of its prowess.
From mesmerising lighting to meticulously designed spaces, every detail evoked emotions and left guests spellbound.
The Challenge:As a brand that upholds to the utmost standards, we faced a profound challenge: How to craft a fitting moment of enchantment for this historic and quintessentially British brand?
The Idea:An intimate sharing of past and present that flexed Aston Martin’s proud legacy into a powerful projection of the here and now. Our flexible design approach accommodated the varying requirements of different venues on this VIP tour and the many forms of brand engagement we designed into the space.
The Solution:Visitors embarked on a journey where opulence and intimacy intertwined in a flawlessly executed series of eight exclusive VIP shows throughout the UK, enticing local prospects to immerse themselves in the unrivalled beauty of the new DB12.
A sumptuously deep immersion into Aston Martin’s unique world of exclusivity and taste.
Elite luxury.
The prestigious hand-picked audience at each of the eight events shared in the revelry of this unique opportunity to experience the Db12 like never before.
Beyond the brief
Our expert fusion of cutting-edge production techniques, meticulously selected venue locations and a quartet of classic Aston Martins all came together to introduce their newest descendant with a sense of narrative and elite luxury.
Each venue was chosen for it’s unique ability for us to curate the perfect viewing experience for guests. Allowing the flow of guests through the activation.
Impact
8 total activations
UK Wide
3 months of total experience time
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