Industry Leaders Warn of Budget Uncertainty as IPA Report Shows Limbo
In the wake of the Q3 2024 IPA Bellwether Report, LBB’s Tará McKerr speaks to industry leaders to find out how economic uncertainty and the forthcoming autumn budget are influencing their marketing decisions
The Q3 Bellwether report signals a pivotal moment for UK marketing, revealing a cautious shift among companies amid uncertainty surrounding the upcoming budget. For the first time in 14 quarters, total marketing budgets remained stagnant, with the net balance of firms adjusting their budgets up or down landing at a neutral 0.0%. This marks a notable departure from the robust growth of previous periods.