Did Nostalgia Rule 2024's Creativity
In a time of rampant technology developments, customers look for what’s human in brands – no trickery, no gimmicks, and plenty of analogue nostalgia. Was that what audiences responded to best in 2024? And what does it mean for the future? LBB’s Zoe Antonov asks the industry
Since the dawn of time, people have proven defiant to whatever is pushed onto them. Oversaturation with one thing always leads to many refusing to be ‘part of the crowd’, and fosters a hunger for the complete opposite.