Visit Qatar House of Hospitality
As title sponsor of Qatar Goodwood Festival, Visit Qatar needed a presence that would feel both unmistakable and authentic.
We created a striking hospitality environment inside the Richmond Members Enclosure, blending Qatari tradition with contemporary design to introduce guests to the warmth, culture and ambition of the destination.
The Challenge
To present an authentic vision of Qatar at Goodwood — unmistakable in presence yet free from cliché — expressing a confident balance of tradition and modernity through the structure itself.
The Creative Idea
The ambition was to fuse heritage with contemporary design. Traditional Qatari fretwork patterns were translated into a modern architectural form, combining intricate detailing with a bold, statement structure.
The Experience
On the ground floor, guests were welcomed by a dedicated hostess before exploring a series of experiences designed to inform and inspire. Highlights included personalised leather luggage-tag embroidery, interactive digital towers showcasing Qatar’s leading destinations, live watercolour artists, and a central atrium framed by a living flower wall photo moment.
Upstairs, the first floor offered an oasis away from the bustle of the racing. A relaxed lounge invited guests to unwind and enjoy traditional Qatari hospitality, complete with dates and Karak coffee.
Where tradition meets modernity.
